Market demand and choice are always central to the success of any
business operations. This would also go with web designing. Applying agile
principles to web design will create a whole new advantage in the World Wide
Web. With the sensitivity and adaptability of models on the reader’s behaviors,
web designers can create a comprehensive and interactive form of designs that
will not only convey the most powerful thought in their web but will also lead
the market trend in innovation.
Agile is a reactive rather than productive development method. This
would involve the adaptability rather than predictive behavior in catering the
interest of the readers and web visitors. This will dictate the four main
values of web agility.
Responding to change over
following a plan
Agility will achieve its height when web designers are able to respond
to change on time. This would involve the continuous change or shift of
behavior among web visitors. This is due to the varying interest of the public
based on the latest trends in the social media.
Customer collaboration over
contract negotiation
To facilitate this, customer should always be in communication with
the web design firm. This would help
in making subtle changes on the plan based on the customer’s perceptions and
views. The ability of the development team in catering the demands of the
customer will account for its success in focusing on the clients.
Working software over
comprehensive documentation
Agility requires some form of planning but it is more on “dive in and
get it done” mentality. This would enable the shipment of minimum viable
product that will significantly reduce the amount of documentation from
planning to post-ship analysis. Custom
web design may depend on factors that it will meet along the way but will
not entirely rely on strict fixed plan.
Individuals and interactions
over processes and tools
The interaction and the environment, not the processes and tools, will
determine the large part of the web design development. This would include the
interaction between team members and the customers in order to achieve the most
beneficial output for them.
The Benefits of Agility to
Designers
At first, it may feel weird and even upsetting among designers to
continuously consider changes and the delay that they may take on the web
development. However, soon enough, they will realize what agility is really up
to. The agile method will allow designers to see the interaction of users to
designs on the web. This will effectively help in structuring the most
effective design for users. The main thing about this is that it will enable
bigger redesigns down the line should the user find the
product to be uninteresting after months of development. Marketing agencies also have the agile principles incorporated in
their system when web designs excel most on this entity.
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