Considerations in Web Redesign That You Have to Know for Your Site’s Real Value

It is inevitable to get carried away in redesigning a website that some designers and creative teams tend to neglect the importance of an effective SEO or Search Engine Optimization strategy and website’s overall content and functionality. Here are some of the most important considerations that you have to bear in mind in your website redesigning plan.

·         Do your research.

We are talking about researches in its most accurate form and that include market research, keyword research and community mapping. This has to be your first consideration in redesigning your site. You need to know where and how you should begin so you will be coming up with a website that will deliver good results.

·         Improve the architecture of your site.

You need to make your information architecture set up for optimal visibility. You have to analyze the effectiveness of your current site well so you can achieve this goal. You have to know the pages that convert the best, the common routes through your site and whether or not some pages have high bounce rate.

·         Have an effective redirect strategy.

A redirect strategy will be very important to retaining the SEO rankings. It is also vital in rerouting referral traffic to the new pages.

·         Make your site easy to navigate by both human visitors and spiders.

You need to look at your site from these two points of view.

1.      How the online audience will find your site?

2.      How they are going to navigate your website when they found it?

·         Keep your content visible, relevant and of good quality.

You have to consider the kinds of content that you are going to published on-site like are you going to have a blog or will you be offering long, informative articles?

·         Pay close attention to page load times, compliance and coding.

Your website’s status on SERPs depends on many factors that you have to pay close attention to. Page load times, compliance and coding are one of the most important areas that you need to keep your focus to.

·         Incorporate testing in the redesign process.

Since budget and time are mostly limited, not all single components of the site can be perfected but incorporating testing in the process can let you gain significant advantages on the outcome.

Website designing is an exciting process as you will get the good chance to inject your own creativity and style but you have to keep yourself aware that a great looking website is not enough to accomplish its overall goal. Traffic, conversions and functionality are important factors that you have to consider in order to make sure that you will be coming up with a site that can serve its purpose. You can partner with a professional web design agency that offers effective big or small business web design with reasonable wed design cost. You may explore on http://www.imageworkscreative.com for a reputable web design company that can assist you in making your website serve its real value.