Tips in Designing a Custom Logo Design for a Marque That Will Mark

Before you spend a dime on your advertising online, identifying your brand identity has to be your first step. An effective online promotion is not just about investing on the cost of web design. Presenting an effective custom logo design is one of the most effective strategies that are related to an effective branding. The logo that represents your company should be a timeless depiction of what your brand is all about. Your logo gets the first impression and requires more than just a graphic design. Designing a logo requires specific skills and practices. Here are essential rules of designing a logo that you may follow so you can come up with a productive and precise visual representation of your brand.

       1.    Pay close attention to your preliminary sketches.

Preliminary sketches are paper and pen drawings that will guide you on the whole process of designing your logo. You may also use a vector program such as illustrator for these sketches. You can begin with twenty ideas and then branch these ideas out so you can create variations of your original idea. This process requires meticulous attention and more time than the other steps in the overall design process. 

       2.    Keep the graphics, colors and sizes balanced.

Since your logo will be viewed by the masses, you have to design it according to the taste of the masses. Balance is always important. You can keep the weight of the graphics, colors and sizes equal so you can achieve the balance that you wish to get. Keeping this balance will keep you safe- safer than making your logo a great work of art.

       3.    Make the logo work at all sizes.

An effective logo design has to be legible at all sizes. The logo must look good even when it is used for larger formats.

       4.    Use colors to your advantage.

You have to know how colors can evoke feelings and emotions. The color red for example is about love, passion and strength. You can always take advantage of colors in the presentation of the overall feel and tone of your business brand.

       5.    Use design styles that will suit your company.

It is important that you are familiar with your target audience so you can create a logo that they will appreciate.

       6.    Choose a decent custom font for your design.

If the design of your logo includes texts on it, you may have to spend time on sorting on the various font types. You have to test them on your design before you choose a font that will work best. You have to avoid using the most commonly used fonts like the Comic Sans to make your logo stand out.

       7.    Be unique.

Your difference will set you apart. You have to present your logo as something that is distinctive. That means you have to be innovative so you can stand out from the crowd. You may also keep the logo simple to make it more recognizable for the masses.

       8.    Make use of other designs for inspiration.

You can make use of other logos for inspiration but make sure that you will not imitate them.

If you need assistance on your custom logo design, Image Works Creative can help you. Check out http://www.imageworkscreative.com to learn about a professional agency in web design that you can trust. Make a positive impression and make your logo mark on the hearts and minds of your prospects for a better standing in the vast and competitive world of online marketing.