Before you spend a dime on your advertising online,
identifying your brand identity has to be your first step. An effective online
promotion is not just about investing on the cost
of web design. Presenting an effective custom logo design is one of
the most effective strategies that are related to an effective branding. The
logo that represents your company should be a timeless depiction of what your
brand is all about. Your logo gets the first impression and requires more than
just a graphic design. Designing a logo requires specific skills and practices.
Here are essential rules of designing a logo that you may follow so you can
come up with a productive and precise visual representation of your brand.
1. Pay close attention to
your preliminary sketches.
Preliminary sketches are
paper and pen drawings that will guide you on the whole process of designing
your logo. You may also use a vector program such as illustrator for these
sketches. You can begin with twenty ideas and then branch these ideas out so
you can create variations of your original idea. This process requires
meticulous attention and more time than the other steps in the overall design
process.
2. Keep the graphics, colors
and sizes balanced.
Since your logo will be
viewed by the masses, you have to design it according to the taste of the
masses. Balance is always important. You can keep the weight of the graphics,
colors and sizes equal so you can achieve the balance that you wish to get.
Keeping this balance will keep you safe- safer than making your logo a great
work of art.
3. Make the logo work at all
sizes.
An effective logo design
has to be legible at all sizes. The logo must look good even when it is used
for larger formats.
4. Use colors to your
advantage.
You have to know how
colors can evoke feelings and emotions. The color red for example is about
love, passion and strength. You can always take advantage of colors in the
presentation of the overall feel and tone of your business brand.
5. Use design styles that
will suit your company.
It is important that you
are familiar with your target audience so you can create a logo that they will
appreciate.
6. Choose a decent custom
font for your design.
If the design of your logo
includes texts on it, you may have to spend time on sorting on the various font
types. You have to test them on your design before you choose a font that will
work best. You have to avoid using the most commonly used fonts like the Comic
Sans to make your logo stand out.
Your difference will set
you apart. You have to present your logo as something that is distinctive. That
means you have to be innovative so you can stand out from the crowd. You may
also keep the logo simple to make it more recognizable for the masses.
8. Make use of other designs
for inspiration.
You can make use of other
logos for inspiration but make sure that you will not imitate them.
If you need assistance on your custom logo design, Image
Works Creative can help you. Check out http://www.imageworkscreative.com to learn about a professional agency in web design that
you can trust. Make a positive impression and make your logo mark on the hearts
and minds of your prospects for a better standing in the vast and competitive world
of online marketing.
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